Designer Spotlight: Anna Campbell Joins The Veil Collective
Known for her romantic silhouettes, radiant detail, and feminine style, Anna Campbell is one of Australia’s most celebrated bridal designers, and is officially joining our prestigious cohort of our renowned designers at The Veil Collective.
With a career that began at just 19, Anna has spent nearly two decades refining her vision of bridal beauty. Her gowns shimmer with hand-beaded embellishments, float effortlessly in movement, and speak to the bride who longs for softness without simplicity and individuality without compromise. Designed and handmade in her Melbourne studio, each piece reflects a commitment to slow fashion, sustainability, and quality that transcends trends.
At The Veil Collective, we’re deeply intentional about the designers we welcome. We seek creators who embody true craftsmanship and design with intention, timelessness, and soul. Anna’s gowns surpass mere aesthetics; they exude presence and evoke deep emotion, making them a natural fit for TVC. Her collections are distinguished by breathtaking embellishments, impeccably flattering silhouettes, and intricate hand-beading unlike anything else in the bridal market. Every detail is meticulously placed to transform each gown into a singular work of art. Many of her designs also offer bespoke customisation options, allowing brides to personalise their gown to reflect their unique vision.
To celebrate her arrival, we’re unveiling a first look at Anna Campbell’s newest collection, Adorn, in a setting designed for total immersion. From August 29 to 31, our upstairs suite will be transformed into a private Anna Campbell experience, offering brides an intimate opportunity to discover the collection in full for the very first time in Australia. Adorn is an ode to modern romanticism, featuring shimmering beaded lace and heirloom-inspired appliqué. Crafted to be both weightless and opulent, these gowns are designed to move with you and mesmerise from every angle.
Ready to fall in love? Scroll through the gallery below for a glimpse of the Anna Campbell gowns arriving at The Veil Collective.
So who is the Anna Campbell bride? She’s a woman who embraces contrast, poetic in spirit yet grounded in presence, romantic by nature but never without confidence. She’s drawn to pieces that feel like an extension of herself, gowns that are refined and radiant with an effortless sense of individuality. She doesn’t just wear a gown for the sake of tradition; she inhabits it, moves with it, and connects with every detail as though it were made with her in mind.
For three days only, we’ll be pressing pause on our permanent collection to spotlight Adorn in a dreamy, dedicated space. Appointments for this private preview are strictly limited and designed to give each bride uninterrupted access to the collection in all its glory.
So, gather your bride tribe, mark your calendar, and secure your place. Be among the very first to step into Anna’s world and experience a collection that truly lives up to its name.
P.S. If Anna Campbell isn’t quite your style, not to worry. Our regular appointments will still be running in our downstairs fitting room, so you’ll still have the full TVC experience waiting for you on this weekend.